Last Updated: July 21, 2021

This Privacy Policy describes the privacy practices of TruBlu Direct, LLC. (“TruBlu”, “we”, “us” or “our”), including the types of information that we collect and the ways in which we use such information. By accessing any of our websites or applications that reference or link to this Privacy Policy, including www.trubludirect.com (each, a “Site” and collectively, the “Sites”), or by using any products or services that we make available on any Site or that otherwise reference or link to this Privacy Policy (collectively, the “Services”), you agree to be bound by the terms and conditions of this Privacy Policy and our Terms of Service.

We may add to, modify, or otherwise update this Privacy Policy from time to time in our sole discretion by notifying you that a new version of this Privacy Policy has been posted to the Sites or Services. It is your responsibility to review this Privacy Policy for any additions, modifications or updates each time that you access any of the Sites or use any of the Services, and you are bound by such additions, modifications and updates. Your use of the Sites or Services following any additions, modifications or updates to this Privacy Policy constitutes your acceptance of the new Privacy Policy.

Information We Collect

In connection with the Sites and Services, we may collect the following categories of information:

  • information you provide to us, including your name, the name of your practice, and your contact information (e.g., email address, phone number, postal address);
  • information regarding your use of the Sites and Services;
  • information contained in any card processing statements you provide to us; and
  • any other information that you provide or otherwise make available to us in connection with the Sites or Services.

You may choose not to provide certain information to us, but as a result you may not be able to take advantage of some of the features of the Sites or Services.

We may also collect general, non-personal, statistical information about the use of the Sites and Services automatically, such as how many visitors visit a specific page on the Sites, how long a visitor stays on that page, and the hyperlinks visitors click. We collect this information by using cookies, log files and other similar technologies (as further described below in the section of this Privacy Policy entitled ‘Cookies, Log Files and Similar Technologies’). This information represents a generic overview of visitors to our Sites and users of our Services.

How We Use & Share Information

We may use the information that we collect in order to:

  • administer the Sites and Services;
  • personalize the Sites or Services for you;
  • provide to you any services or analyses (including analysis of your existing card processing statements) requested by you;
  • enable your access to and use of the Sites and Services;
  • improve, modify or enhance the Sites or Services, including our user experience;
  • conduct internal business analysis or other business purposes; and
  • send you communications, including marketing communications.

We do not disclose your information to third parties, except:

  • when we have your permission to make the disclosure;
  • where the disclosure is necessary for the purpose for which the information was obtained;
  • to our business partners, including payment processors and merchant acquirers whose services you may be interested in receiving;
  • to our third party service providers in order to provide services to us (including marketing communications, email delivery, targeted advertisements, and other business operations); or
  • as otherwise disclosed in this Privacy Policy.

We may disclose your information where permitted by applicable law or when the disclosure is necessary, in our discretion, for the establishment or maintenance of legal claims or legal compliance, to satisfy any law, regulation, subpoena or government request, or in connection with litigation.

Additionally, in the event we are acquired by, or merge or consolidate into, another entity, or if there is a sale of our assets (including in bankruptcy), your information may be transferred to the entity acquiring us or our assets or that survives the merger or consolidation. You acknowledge and agree that in the foregoing circumstances, your information may be disclosed to such third party.

Cookies, Log Files and Similar Technologies

As mentioned above, we may use cookies, log files and similar technologies to collect certain information regarding your use of the Sites and Services. A cookie is a small amount of data that is sent to your browser from a website’s servers and stored on your computer’s hard drive which often includes an anonymous unique identifier. Cookies do not identify specific users, only a user’s device. We use cookies to track and record user session information. You may set your browser to notify you when you receive a new cookie or to disable cookies. However, this may hinder performance of the Sites or Services, and prevent you from using certain features.  

The Sites and Services also may use log files. The information inside the log files includes internet protocol (IP) addresses, type of browser, Internet Service Provider (ISP), date/time stamp, referring/exit pages, and number of clicks to analyze trends, administer the site, track a user’s movement around the Sites and Services, and gather demographic information.

In addition to our own cookies, log files and similar technologies, we may engage third parties (such as Google and Facebook) to use their cookies, log files and similar technologies to report to us usage statistics of the Sites and Services, deliver advertisements on and through the Sites and Services, and for other similar purposes. Google Analytics, for example, uses cookies to track your interactions with our Sites and Services. Google collects information and reports it to us, without identifying individual users. This information helps us improve our Sites and Services so that we can better serve users. For more information on Google Analytics, please visit www.google.com/policies/privacy/partners/.

You have the right to opt out of the collection and use of information for ad targeting. Please visit www.aboutads.info/choices.com for additional information regarding such rights and how to exercise them.

Securing Your Information

We use security measures that we, in our discretion, deem appropriate for the type of information that is provided by you. However, since no method of electronic storage is 100% secure, we cannot guarantee the absolute security of the information stored. We also cannot guarantee that information you supply will not be intercepted while being transmitted to us over the Internet.

Links to Third Party Websites

The Sites and Services may include links to other websites or applications offered or made available by third parties (each, a “Third Party Site”). We do not control or endorse any Third Party Site. You agree that your use of a Third Party Site is at your own risk and that we are not responsible for the availability or contents of any Third Party Site. We recommend that you review the privacy policy applicable to each such Third Party Site.

California Do Not Track Disclosure

At this time, we do not respond to browser ‘Do Not Track’ signals.

Note to International Users

Our Sites and Services are intended for individuals located in the United States. If you are located outside of the United States and access the Sites or Services, or submit your information to us, you do so at your own risk and choice. United States law may not offer the same privacy protections as the law of your jurisdiction. If you visit our Sites or use our Services or contact us from outside of the United States, please be advised that (a) any information you provide to us or that we automatically collect will be transferred to and processed in the United States; and (b) by using our Sites or Services or submitting information to us, you explicitly authorize its transfer to and subsequent processing in the United States in accordance with this Privacy Policy and United States law.

Use By Minors

We do not knowingly collect any information about children under the age of thirteen. If we become aware that we have unknowingly collected information from a child under the age of thirteen, we will make commercially reasonable efforts to delete such information.

Contact Us

If you have any questions about this Privacy Policy or treatment of your information, please contact us at:

Email:  info@trubludirect.com
Phone: (800) 772-2160